Candidate Playbook

Course bundles

Start where
you are right now.

Candidate Playbook is available as a full 21-module course or in four focused bundles — one for each phase of a local campaign. Buy the bundle that fits your moment. Come back for the next one when you’re ready. Or purchase the full course and save.

The four bundles

Four phases of a campaign.
One clear next step.

Bundle 1 · Chapters 1–5

Decide & Prepare

For women seriously considering running but not yet committed.

$200

One-time · Lifetime access

Enroll →

Clarity about why you’re running, honest assessment of whether you’re ready, and a concrete picture of what the role actually requires. Women who skip this phase and jump straight into campaign mechanics almost always come back to it later — under pressure. This bundle helps you do it right the first time.

Right for you if

You’ve been thinking about running for months but haven’t filed, haven’t announced, and aren’t yet sure whether the timing is right.

Bundle 2 · Chapters 6–10

Launch & Organize

For women who have decided to run and need to build the infrastructure.

$200

One-time · Lifetime access

Enroll →

What do you actually build first? Most first-time candidates don’t know what a campaign team looks like without a party apparatus, how to approach fundraising for the first time, or what a listening tour accomplishes that a website can’t. This bundle answers all of that — practically, not theoretically.

Right for you if

You’ve made the decision. Maybe you’ve filed. Now you’re staring at a blank calendar wondering what to do Monday morning.

Bundle 3 · Chapters 11–17

Campaign & Connect

For women actively campaigning who need to reach voters and stay on message.

$200

One-time · Lifetime access

Enroll →

The most demanding phase — speaking persuasively, handling media, understanding your voters, building a coalition, and staying consistent in your messaging all at once. Most first-time candidates improvise through all of this. This bundle gives you a framework for each piece so nothing falls through the cracks.

★ Includes the You Won the Primary 90-Day Campaign Checklist as an exclusive bonus.

Right for you if

You’re on the ballot. You’ve done the early work. Now you need to reach voters consistently, authentically, and strategically.

Bundle 4 · Chapters 18–21

Win & Lead

For women in the final stretch preparing for what comes after election day.

$200

One-time · Lifetime access

Enroll →

Most campaign training stops at election day. This one doesn’t. Ethics and legal requirements, protecting your own wellbeing through an exhausting final push, managing the post-election period whether you win or lose, and planning what comes next.

Right for you if

You’re in the final weeks before election day and you’re thinking clearly about what comes after — a victory, a concession, or the next race.

Best value

The complete
Candidate Playbook.

All 21 modules. Every worksheet. Full community access. The complete roadmap from decision through election day — and beyond.

Bundle 1

$200

Decide & Prepare

Bundle 2

$200

Launch & Organize

Bundle 3

$200

Campaign & Connect

Bundle 4

$200

Win & Lead

Full course

$597

All 21 modules

Buy all four bundles: $800  ·  Full course: $597  ·  You save $203

Enroll in the full course →

Not sure where to start? Book a free call first.

Common questions

Before you enroll.

Can I buy one bundle now and add others later?

Yes. Each bundle is a standalone purchase with lifetime access. You can add bundles at any time. If you decide you want the full course later, contact us and we’ll credit your bundle purchases toward the full course price.

Which bundle should I start with if I’m already on the November ballot?

Bundle 3 — Campaign & Connect. It covers the most active phase of your campaign: public speaking, media, voter engagement, community outreach, social media, and message discipline. It also includes the 90-Day Campaign Checklist as an exclusive bonus.

Is this course partisan?

Candidate Playbook is fully nonpartisan. The training covers campaign skills, strategy, communication, and governance — none of which are ideological. Women from across the political spectrum have used this material to prepare for local races.

How long do the modules take?

Most chapters take 60 to 90 minutes including the worksheet work. The full course is designed to be completed over 8 to 12 weeks at a self-paced schedule that works around a full-time job and family commitments.

What if I’m not sure which bundle is right for me?

Book a free 30-minute call with Joanne. She’ll ask a few questions about where you are in your campaign and tell you exactly which bundle or combination makes the most sense for your situation.

Not sure where to start?

Start with a conversation.

A free 30-minute call with Joanne. No sales pressure — a real conversation about your race, where you are, and what you actually need between now and election day.

Book your free call with Joanne →

candidateplaybook.com · No obligation · 30 minutes

Too many women are trained to support power. Candidate Playbook is built to help you hold it.

Candidate Playbook · Certified Impact LLC · Joanne Tica, MATD · candidateplaybook.com
Copyright 2026 Certified Impact LLC · All Rights Reserved