For women on the November ballot
You won the primary.
Now what?
The 90-Day Campaign Checklist for First-Time Women Candidates
Most women who win a primary have no idea what happens next. Not because they’re not capable — they absolutely are. But because no one handed them a roadmap for the 90 days between now and November. This checklist is that roadmap.
What’s inside
You Won the Primary
90-Day Campaign Checklist
Immediate digital download · PDF · Print-ready
Why this exists
The summer after a primary is
where campaigns are won or lost.
The women who lose winnable local races almost always lose them in June and July — not because they stopped working, but because they worked on the wrong things. They spent time on social media when they should have been knocking doors. They bought lawn signs before they had a message. They raised money before they had a budget.
This checklist tells you what to do, in what order, during each phase of the next 90 days. Not theory. Not general advice. A specific, prioritized action plan built for women running for local office in small and mid-market communities.
"The summer is not free time. It is when your campaign infrastructure either gets built or doesn’t."
— Joanne Tica, MATD
What’s inside
Four phases.
A complete roadmap.
Every phase covers the specific work of that period — what to build, what to prioritize, and what not to waste time on. Each section includes a note from Joanne explaining why that work matters and where most candidates get it wrong.
Every action item includes a specific note from Joanne explaining why it matters and where most candidates get it wrong.
Get the full checklist for $97 →Who this is for
Two women who need
this checklist right now.
You just won your primary.
You’re on the November ballot and you’re not sure what to do next. You have the motivation and the community connections. What you’re missing is a clear picture of what the next 90 days require — in what order, starting when.
You’re thinking about running.
You’re considering a run in the next cycle and want to understand what a campaign actually looks like before you commit. This checklist gives you the full picture of what you’re signing up for.
"I created this checklist because I kept seeing the same pattern: women who were qualified, motivated, and genuinely competitive losing local races they should have won — not from lack of preparation, but from lack of a roadmap."
— Joanne Tica, MATD
Designed by
Joanne Tica, MATD
Course Creator · Certified Impact LLC
Joanne is a specialist in adult education and training facilitation with deep expertise in capacity building for community leaders and women in civic life. She created Candidate Playbook because the training gap for small-market women candidates was real and fixable.
This checklist is drawn directly from the campaign phase modules of Candidate Playbook — the same material used by women running for city council, school board, and county commissioner across the country.
Want more than a checklist?
The checklist tells you what to do.
Candidate Playbook tells you how.
Every item on this checklist is a task without instructions. Draft your stump speech. Build your donor list. Identify your voter universe. The checklist names the work. Candidate Playbook walks you through every step of doing it.
Upgrade to Bundle 3
Campaign & Connect
7 modules · Worksheets · This checklist included · Community access
$200
Learn more →Get the checklist
You Won the Primary.
90-Day Campaign Checklist.
$97
One-time purchase · Instant PDF download · Print-ready
Get the checklist now →Secure checkout · Instant delivery to your email · candidateplaybook.com
Questions? Book a free call with Joanne or email jtica@candidateplaybook.com
Too many women are trained to support power. Candidate Playbook is built to help you hold it.
Candidate Playbook · Certified Impact LLC · Joanne Tica, MATD · candidateplaybook.com
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